Grasping Organizational Change Management

As humans we tend to get stuck in our ways and for many, the importance of change can be a hard concept to grasp. According to a Gartner study, 73 percent of change-affected employees report experiencing moderate to high-stress levels, and those suffering from change-related stress perform 5 percent worse than the average employee. Driving change in business is often necessary to stay competitive but the impact on employees can seem overwhelming at times, if not untenable. So, what are leaders doing to strike a balance that helps the business and its employees flourish?

Organizational Change Management (OCM) is a discipline that is intended to effectively manage business change with minimal disruptions. The focus depends on the successful alignment of people, process and technology. The following is a breakdown of the critical components of a successful OCM effort:

Establish an Initial Connection

Before pushing out new initiatives, it’s important to identify and define the scope and nature of change. It’s essential to ask the question “what is changing and how is it beneficial to everyone?” It is advised to have a well-articulated message about “why” changes are occurring. Put it into a context that people can relate to. While it may be tempting to state intentions in terms of company goals (for example, faster revenue growth or operational efficiency), it may be better to state your purpose in a way that helps people understand how change is helpful for them, not just the company.

Once you establish the purpose and tone of the message, you’ll need to build a strategy on the delivery of the message. Personal messaging can be effective when it comes from someone that people know and trust. It also helps to reinforce messaging with written and visual communications that support the delivery. Train the stakeholders and help them refine their key message but encourage them to deliver it in their voice. At Werner, we began our digital transformation by holding a workshop with leadership and brought in a variety of associates from around the nation that have a passion for innovation and driving an engaging culture in the workplace. We trained them on our strategies and how to be a voice for change.

Build Collaborative Networks

Next, evaluate the current state of your team’s attitude and awareness toward the company’s objectives. This can be done through surveys or interviewing focus groups. Very often this can be a humbling experience for managers as some critical gaps may emerge during this process. These findings can be an effective guide to narrow down focus for the OCM initiatives.

As a next step, mobilize the organization’s greatest asset, its people. For companies with cutting-edge technology and a vast network of offices throughout the nation, it’s important to have a group of associates that not only effectively communicate change but are knowledgeable about the new processes. Establishing a group of change ambassadors is an important step in OCM.

At Werner, we established a group of “change champions” so our regional offices can be in the loop just as much as anyone who works at corporate headquarters. Change Champions at Werner Logistics learn the new process and technology and make sure that their office or team is well-informed. Associates can go to the Change Champions if they have a question or concern about the change that is taking place. Also, Change Champions help drive culture initiatives in the organization. The most important goal for this network is to ensure that the communications become multi-directional. This means that your Change Agents are the voice for the company and the people.

Enhance Communication

When new technology applications, processes or announcements are rolled out, it is also important to know how that is going to be communicated to train associates. The obvious answers are signage, emails, and memos. These methods have an impactful role. However, no one wants to receive numerous emails every time something changes, and this method may not necessarily align with making people feel valued.

Be creative with communication strategies and get associates involved so they are a part of achieving the desired results. For example, at Werner Logistics we are currently rolling out a new platform to our sales representatives. To create awareness and excitement, we established an internal podcast, where associates can learn from stakeholders or Change Champions about “what’s in it for them” with this new platform. Another useful approach is the “water-cooler talk.” It’s amazing how news can spread in a company when people are excited to share it. Take advantage of the informal information networks and conversations adding some well-placed information as part of a casual conversation.

Communication doesn’t have to be challenging if you work for a larger company. Cross-functionality not only enhances the culture of the organization but can also improve business operations. We’ve established cross-functional teams among various divisions and office locations within Werner Logistics. Associates can communicate with their teams by using collaboration tools such as Slack or Microsoft Teams. This has been a great way to get to know associates, communicate new system enhancements, discuss business and participate in fun cultural activities.

Measuring Success of the Change Initiative

After the initiative has been rolled out and communicated thoroughly, measure the adoption rate, continue to identify issues and observations and reflect on lessons learned. With our Logistics Transformation, we have hit numerous milestones and couldn’t have done that without the feedback of our talented associates.

“As a satellite office, the organizational change management process has been tremendous in helping us stay connected with team members from all of the Werner Logistics offices,” said Toronto’s Carrier Sales Manager Donna P. “We have built more collaborative relationships with other associates, which has led to a better understanding of their customers and can create more dynamic solutions. It’s been awesome to see how far we have come, and I am excited to see where it will take us.”

Ultimately, Supply Chain Logistics is a rapidly changing industry and it is important to pick a partner that understands the change and embraces it. For more information, visit

Helpful Knowledge to Mitigate Cargo Theft

The holiday season is upon us. During this joyous time, consumers are doing more shopping, which means load volumes are increasing to meet those demands. Unfortunately, this also means that cargo theft is on the rise, as this crime tends to be even more prevalent during the holiday season. By most accounts, cargo theft is estimated to be a $15 to $30 billion problem in the U.S. each year. The FBI reports that less than 20 percent of stolen cargo is recovered.

To mitigate cargo theft, everyone involved in the supply chain process should be aware and prepared for possible situations that may arise.

Thieves target professional drivers

The most well-known form of cargo theft is when a thief or group of thieves target an individual driver and his or her truck and trailer. Certainly, technology advancements in GPS and RFID technology have transformed how transportation companies monitor individual shipments and how they respond when something goes wrong. The combination of physical security and technology is critical in deterring possible cargo thieves.

Therefore, even though technology can provide tracking assistance, professional drivers still need to be on alert for cargo thieves who are looking for an opportunity to steal. For a professional driver, the best defense is to deprive them of the chance. This is where the adage “cargo at rest is a risk” applies and good trip planning is critical. The more the load is kept moving, the safer that load is from thieves.

It is important for professional drivers to remember to plan your stops, so you can park in well-lit public areas and avoid leaving your loaded trailer unattended in an unsecured location. While stopped, do not share details about your load with people you do not know or where you could be overheard. Keep your eyes open for suspicious activity at any location occupied by trucks, including at the shipper and truck stops. Always check that your seal is still intact any time you do an inspection or walk around your truck. Also, make sure you follow any specific policies your company has about your current load, as those are often in place to help prevent theft. Finally, remember your safety as a professional driver always comes first. Alert your dispatcher of any suspicious activity. If you are being followed or sense that you’re in an unsafe situation, call 911.

Thieves target various products

It’s also important to not be lulled into a false sense of security simply because a load that is being hauled is not a “big ticket” item like pharmaceuticals or electronics. Thieves seem to be shifting their focus and expanding out the types of products and loads that they target.

One big trend is an increase in pilferage, where the thieves get into a trailer and go through the products looking for anything they can get out quickly and then easily fence the stolen items later. This frequently occurs with mixed retail loads that are going to a big box store. It also goes hand-in-hand with an increase in targeting LTL carriers and others who make multiple stops with a single load. Thieves may believe that these loads could be easier to access than a single load of high dollar items.

Another trend is an increase in the theft of food and beverage items. Depending on the item, these can be high value, can be resold by thieves to a variety of buyers and are nearly impossible to track after stolen.

Thieves also target companies

While many situations pertain to thieves taking advantage of an opportunity (a trailer left open and unattended or a trailer dropped in an unsecured location), some crimes are much more strategically targeted.

In some situations, thieves target shippers of highly desirable products and look for opportunities to steal specific loads from those shippers. Failing in that, thieves may follow trucks departing from these shippers to see if the truck stops a short distance away, like a nearby truck stop.

Thieves are also targeting 3PLs and brokerage operations. Thieves take advantage of the fact that most business is done electronically and so much information about transportation providers is available online, making it easier to pose as a legitimate company. This allows the thieves to simply drive into the shipper and have the load handed to them, a process referred to as fictitious pickup.

It is up to the companies to have strategies in place to combat these issues. Many shippers of high dollar items have policies in place that trucks leaving their facility should not make a planned stop within a certain number of miles once they depart. They may require teams on their loads to minimize how much time the truck is stopped. Also, a 3PL needs to have a thorough vetting process in place to bring in new carriers. They should also have a process in place to match loads, especially those of products thieves are known to target, with carriers they know and who have policies and procedures in place to help prevent theft.

Ultimately, awareness and preparedness are important to mitigate cargo theft. It takes the combined effort of the professional drivers hauling the freight as well as shippers and capacity representatives to combat the efforts of thieves.

What Professional Drivers Wish Other Drivers on the Road Knew

Did you know 11.49 billion tons of freight were transported by trucks in 2018? With approximately 3.5 million professional truck drivers in America delivering our nation’s freight, professional drivers must be alert at all times and adhere to the highway laws and regulations. Professional truck drivers go through extensive training to obtain a class A commercial driver’s license to operate a tractor-trailer and deliver the goods we purchase and use each day. It’s not an easy task, but a very important one that requires patience, adaptability and a commitment to safety.

It is important that the motoring public does their part to keep our roadways safe as well. Three transportation experts gave their insight on what they wish everyone on the road would remember in order to keep the roads a safer place. Thank you to Sanaye, a Werner Enterprises Road Team captain, Rudy, a professional driver for Werner’s Intermodal Kansas City fleet and John, an operations associate for Werner Logistics alliance carrier RBX Transportation.

Give Trucks Extra Space When Changing Lanes and Merging

It’s terrifying enough being cut off by a driver while going 60 miles per hour, imagine that happening while trying to operate an 80,000-pound vehicle. “When drivers are merging onto the interstate from a ramp, it’s important for them to remember that trucks can’t stop as quickly as a car can,” said John of RBX.

It’s crucial to understand that it takes much longer for a tractor-trailer to stop due to the size and weight versus a typical car. According to the Federal Motor Carrier Safety Administration (FMCSA), a fully loaded truck traveling in good road conditions at highway speeds needs a distance of nearly two football fields to stop.

Therefore, be cautious when merging off ramps and changing lanes and be extra careful when there’s inclement weather, such as snow or rain. Professional drivers stress the importance of how they must maintain a safe following distance from the vehicle in front of them to ensure they are able to stop safely and quickly, if necessary. When another driver merges in front of them, it becomes much more difficult. Remember, just because you are merging onto the highway or interstate from a ramp, it does not automatically mean you have the right-of-way. Adjust your speed and yield rather than cutting in front of a truck.

Maintain a Safe Following Distance

While professional drivers maintain a safe following distance from your vehicle, it’s important to do your part as well. Often times, drivers on the road may get irritated since a truck often travels at a slower speed. Since tractor-trailers are much larger and heavier, it also takes much longer for it to accelerate. Rather than tailgating a truck, be patient and uphold a safe following distance.

“I find that drivers will follow so closely to the back of the truck that I’m unable to see their lights,” said Sanaye of Werner. “This is obviously incredibly dangerous because in the event of a road hazard, such as a stopped vehicle or an animal in the road, the driver following closely behind me would not be able to react at the rate I would, potentially leading to a much larger incident.”

The American Trucking Association (ATA) states that when following behind a truck you should leave yourself 20 to 25 car lengths behind it. Maintaining a safe following distance allows you to have a longer reaction time.

Know a Professional Driver’s Blind Spots

A tractor-trailer may be much larger than a standard vehicle, but that doesn’t mean the driver has a bird’s eye view of the entire road. The height of the vehicle can create obstacles. To ensure the professional driver can see you, always stay out of their blind spots or “no zones.” This includes right behind the trailer, directly in front of the truck and along the right side. If you can’t see the driver in his or her side mirror, then there’s a good chance that they can’t see you either.

Respect Everyone on the Road

It is important to realize that distracted driving has an impact on others. Put your phone down and keep your full attention on the road at all times. If you are driving at night and are tired, stop somewhere and continue driving after you get some rest.

Finally, be kind to professional drivers. “Don’t let road rage get the best of you and smile at others,” said Rudy of Werner.

Remember that we all share the road. Professional drivers make personal sacrifices, like time away from their family, to safely and efficiently deliver the freight that keeps America moving.

A Day in the Life of a Logistics Intern

As global commerce continues to reshape how organizations compete, the criticality of their supply chain strategy has never been more evident. This focus is bringing tomorrow’s talent into the industry and they are eager to help solve problems. These students need valuable industry experience and an internship can be the very best way to jumpstart their careers. Over the summer, Werner Enterprises, a top five transportation and logistics provider, provided 23 college students from around the United States the opportunity to learn the ins and outs of the transportation industry in a 12-week internship. The program provides an excellent foundation for the interns, which includes daily hands-on experience, job shadows and a ride-along with a professional driver. The interns end their summer with a final group presentation focused on innovation. Many of the interns have focused their efforts on the Logistics side of the business. We asked four of them to share their experiences.


Stephanie is a self-motivated and driven Supply Chain Management major from Arizona State University, who has spent her internship working in the Truckload Logistics Department. She describes her department as a competitive, engaging group of individuals who are determined to provide the highest possible level of service.

Throughout the summer, Stephanie had the opportunity to rotate through various roles within the department. She rotated through carrier sales, shipper sales and logistics pricing and analytics. This allowed her to gain perspective of how the entire department operates and works together

“There is an incredible amount of support in learning the processes and tools needed to conduct these activities. However, there is a lot of independence and freedom to work and learn as deeply as you can in a specific area based on your strengths and interests.”


Tyler is a diligent and hard-working Logistics and Supply Chain Management major from the University of North Texas. During his summer internship, Tyler has worked in the Intermodal Department. Tyler knew about Werner as a trucking and logistics company before college but was able to learn more when he spoke with representatives at his university’s career fair.

As a part of the Intermodal team, Tyler starts his day by sending emails to drayage carriers across the country asking about capacity for the day. He then turns those responses over to the sales team. He spends the rest of the day tracking various rail accounts and ensuring that they arrive on time. Tyler describes his department as a group that values hard work and embraces the positive company culture, all while having fun.

“My favorite thing about being an Intermodal intern is knowing that I take part in keeping America moving.”


Colin is a dedicated and communication-oriented business student at the University of Iowa. While interning with Werner, Colin has been a part of the Truckload Logistics team. Colin has had the opportunity to embrace his communication skills while working with customers to ensure that loads arrive on-time.

His average day begins with sending tracking reports to a specific consignee, followed by a daily customer account meeting. As the day goes on, Colin sends delivery appointment requests for loads and puts accessorial charges into our transportation management system (TMS). When he finds some free time, he works on his group’s final project. He has a huge appreciation for the people in his department as they are consistently willing to help one another. He says he couldn’t have asked for a better group of people to work with.

“The experiences I have gained over the course of the internship are invaluable, and I will take them with me.”


Kiely is an involved and personable Supply Chain Management major with a concentration in International Business from the University of Tennessee. Kiely has also had the opportunity to learn the Truckload Logistics side of the business at the office in downtown Omaha, Nebraska. He appreciates his team and describes their department as “fast-paced, but close-knit.” To begin his day, Kiely checks emails and creates a list of calls that he needs to make. He then searches through boards to try and match loads with specific carriers.

“The more business I do, the more confidence I have that this can be a career moving forward. I also really enjoy being part of the team here in Omaha. Everyone seems to get along so well and enjoys their job.”

Through this opportunity, our interns became familiar with Werner’s operations, business strategies, customer service needs and company culture. We appreciate the contributions of our interns and enjoyed watching them grow and develop in their careers. For more information on internships or career opportunities, visit

What to Look for in a Final Mile Provider

Consumer shopping habits continue to shift from brick and mortar stores to omnichannel. With the rise of e-commerce, expectations for delivering large products into a home has increased at an exponential rate. In response to the changing market, Last Mile or Final Mile delivery strategies are evolving to meet this demand. Final Mile refers to the last leg of the supply chain process, delivering the product directly to the consumer’s door. For your business, it’s critical to choose a Final Mile provider that will execute a positive customer experience.    

Premier Customer Service

The last step of the delivery process may be the most important. This delivery will leave a lasting impression on the customer. Choose a provider that exemplifies excellent customer service and constant communication. It’s important for the consumer to know where their shipment is located and what time the driver will arrive at their home. 

The crew needs to have proper etiquette and “soft skills” as they enter the consumer’s home, be experts in both threshold and white glove delivery and have all the necessary moving equipment. The team must have the proper pre-employment vetting, training and experience to make the delivery a pleasurable experience. A liftgate truck is ideal because it’s the best vehicle to maneuver through congested neighborhoods. 

Flexibility and Coverage

Today, your customers can be anywhere. To ensure you have premier customer experience everywhere, it’s important that the Final Mile provider has a network in a wide array of locations and can deliver and pickup product in both residential and business settings. An established network is important because customers want their product delivered to their home as soon as possible, so having the resources to do so is crucial. A large network will cut costs because many locations will decrease the distance of the distribution center to the home, which will shorten the transit time and reduces buyer’s remorse. 

For flexibility purposes, it’s also important to find a provider that can haul away donations, used mattresses or returns.

State-of-the-Art Technology

The latest technology can allow for visibility throughout the life of the shipment. Many potential obstacles are identified and resolved prior to the end user’s doorstep. The right technology can address issues before they even become concerns. Some providers, like Werner Final Mile, utilize a mobile app that simply allows for the consumer to sign the driver’s phone for the proof of delivery.   

Werner Final Mile

If you’re looking for a last mile delivery partner as you compete in this rising e-commerce market, consider utilizing Werner Final Mile as your provider. Werner Final Mile provides service to all 42,000 zip codes in the continental U.S. and most zip codes in Hawaii and Alaska. We deliver large or heavy items using two uniformed associates operating a 24-26-foot liftgate straight truck. 

Werner Final Mile operates one of the largest white glove terminal networks in the industry. Let us be your solution with our intuitive technology, premier mobile application and talented customer service team.

For more information, call 260.403.5477 or visit

Demystifying the Intermodal Solution


Intermodal is a critical industry solution every shipper should utilize to create capacity and savings in their supply chain. Intermodal, by definition, involves two or more different modes of transportation. In our case, moving containers and trailers by truck and by train. Werner Logistics Associate Vice President of Intermodal, Nate, answered some common questions about the intermodal solution to clarify why shippers benefit from this type of freight transportation.


Q: In a nutshell, how would you describe the Intermodal solution?

A: Intermodal is a stable solution that allows customers to manage their freight across multiple modes, regardless of capacity balance and weather disruptions. At Werner Intermodal, we offer an asset-backed solution that leverages our strong trucking knowledge, industry-leading technology and diverse customer relationships to provide best-in-class service. Our customers buy intermodal because of the portfolio of services we offer between the United States, Mexico and Canada, including 53’ dry container, trailer or temperature-controlled services.   


Q: What types of freight can intermodal move?

A: Werner Intermodal handles freight across several industry verticals, including retail, food and beverage and manufacturing/distribution.


Q: How do I know intermodal is the right choice for a shipment?

A: Typically, the factors that play into choosing the intermodal solution are capacity, cost savings and a reduction in carbon footprint. The average intermodal train can vary between 5,000-10,000 feet long and can fit 200+ containers, which often-times allows railroads to move more shipments at a lower cost basis than over the road (OTR) transportation. Additionally, because of the large number of shipments on one train, shippers will also see a reduction in fuel consumption, reducing carbon footprint. It is also important for shippers to have different capacity offerings within their supply chains. By adding intermodal, they are frequently realizing cost savings, while having an alternative form of capacity in addition to truckload (OTR) transportation.


Q: What are common questions intermodal customers ask?

A: Our team of experts can work with you and answer any questions specific to your situation. These are some commonly asked questions our team receives:

  • What is the transit time difference between truck vs. rail? 
  • How should I secure the load? 
  • What is the cost difference between intermodal vs. truckload? 
  • What type of equipment will be used? How much weight can I load on an intermodal shipment? 
  • What are the solutions for Mexico Intermodal cross-border? 
  • How will the shipment clear customs to and from Mexico? 
  • What route will the shipment take for each specific lane?


Q: Explain obstacles that intermodal faces as opposed to OTR providers?

A: The biggest obstacle is often transit time. In some lanes, a truckload solution can provide quicker transit, making intermodal a tougher choice. This can be resolved by working closely with our customer to provide accurate rail transit times, to allow them to change transit time planning or inventory. Then, customers are often motivated to adjust transit because of the cost savings intermodal can provide.


Q: Where does intermodal market to?

A: Our primary markets served include the West Coast, South, Southeast, Midwest and Northeast. We operate with two primary railroads in the West (BNSF & Union Pacific), two in the East (Norfolk Southern and CSX) and one in Florida (FEC). For cross-border intermodal, the US railroads will connect with both Kansas City Southern Mexico and Ferromex, for service in and out of Mexico. We also market with the Canadian railroads, that provide service in and out of Canada (Canadian Pacific and Canadian Northern). This offers our customers multiple service options throughout North America.


Q: What are different equipment types in intermodal?

A: The primary equipment types used for domestic intermodal are 53’ containers, 53’ dry vans and 53’ temperature-controlled trailers. For international intermodal, we can use 20’, 40’ or 45’ ocean containers.


Q: Who can I contact?

A: Our best-in-class intermodal marketing team would be happy to assist you. Please reach out to or with questions. You can also call 888.475.9327 or visit

Carrier Highlight: Transportes MOR

At Werner Enterprises, we are in the midst of celebrating our 20-year anniversary of Werner Mexico. Werner Enterprises is the largest cross-border provider to and from Mexico. We continue to celebrate our rich history in Mexico along with our milestones, like the expansion of our terminal and logistics offering with our new cross-dock facility in Laredo, Texas. Our alliance carriers have made this success possible and we would like to thank all of our partner carriers for their role in this milestone. Specifically, we would like to spotlight one of our Mexico carriers that have worked with us for nearly 20 years, Transportes MOR.

About Transportes MOR

Transportes MOR has over 40 years of experience in the transportation industry. They are based out of Monterrey, Nuevo León, and have a total of five offices placed in strategic locations in Mexico. Transportes MOR is a leader in the transportation industry, as they provide excellent customer service, hire the best-in-class professional drivers and value their tradition and national presence. Transportes MOR strives to be at the forefront of technology and safety. They ensure that they comply with the required international certifications to provide assurance and security to customers.

Their fleet consists of approximately 250 trailers and 120 tractors. The tractors are the current models of brands such as Freightliner, Kenworth and more. The equipment includes the latest technology such as ABS brakes, air suspension and an anti-rollover system. In addition, Transportes MOR utilizes GPS/GPRS tracking systems to ensure freight is moved efficiently and safely. Transportes MOR also makes sure to hire exceptional drivers with their strict selection and recruitment process. Management skills, documentation, toxicological tests and references of previous work experience are evaluated prior to hiring. Training is continuously offered to reinforce safety policies and to go over certain scenarios that drivers may face on the road.

Why Transportes MOR

Account Manager Claudia C. of Laredo, Texas works closely with Transportes MOR. She has worked with them for all types of loads, northbound or southbound and they have made the process seamless. Transportes MOR set themselves apart in the industry because they always go the extra mile. If she had to describe Transportes MOR in three words, she would choose professional, efficient and positive.

Claudia’s favorite part about working with Tranportes MOR is the great customer service. She never has to push for a status and they make sure to constantly update her. A representative of Transportes MOR is always available, whether it’s at 7 a.m. or 11 p.m. They truly value the customer and developing effective solutions.

“If a customer calls me and they need a load moved as soon as possible, Transportes MOR will always find a way to make that happen for us,” said Claudia.

Thank you Transportes MOR for your role in the success of Werner Mexico’s 20th anniversary. As we celebrate this milestone, we take the time to recognize our alliance carriers who have helped make this possible. For more information on our solutions, visit

Carrier Reconocido: Transportes MOR

En Werner Enterprises, estamos en medio de nuestra celebración por los 20 años de Werner Mexico. Werner Enterprises es el proveedor más grande que cruza la frontera de y para Mexico y, continuamos celebrando nuestra gran historia en Mexico, con la construcción y expansión de nuestra terminal, ofreciendo nuestras nuevas instalaciones de Cross Dock en Laredo, Texas. Nuestra alianza con Carriers Mexicanos quienes son nuestros Socios Comerciales, ha hecho posible este éxito y nos gustaría agradecerles a cada uno de ellos su participación en este ambicioso Proyecto, en especial a este Carrier Mexicano, el cual ha trabajado con nosotros por casi 20 años, Transportes MOR.

Acerca de Transportes MOR

Transportes MOR cuenta con más de 40 años de experiencia en la industria del auto transporte. Ellos están basados en Monterrey, Nuevo León, y cuentan con un total de 5 oficinas ubicadas en zonas estratégicas en Mexico. Transportes MOR es uno de los líderes en la industria del transporte, ya que cuentan y proporcionan un excelente Servicio al Cliente, contratan a lo mejor de los Operadores Profesionales, y valoran esta tradición y presencia en el territorio Nacional. Transportes MOR continúa siendo de los Carriers que considera como prioridad la tecnología y la seguridad. Ellos aseguran que cumplen con todas las certificaciones Internacionales requeridas para así respaldar a sus clientes.

Su flota cuenta con aproximadamente 250 tráileres y 120 Tracto Camiones. Sus camiones son de reciente modelo y utilizan las más conocidas marcas como Freightliner, Kenworth entre otras.

Su equipo cuenta con la última tecnología, así como frenos ABS, suspensión de aire y sistemas anti volcadura, Además, Transportes MOR utiliza sistemas de rastreo tales como GPS/GPRS para asegurarse de que la mercancía se maneje, segura y eficientemente. Transportes MOR también se asegura de contratar conductores excepcionalmente calificados, esto a través de un estricto proceso de reclutamiento. Habilidades de manejo, documentos, exámenes de toxicología  y referencias de trabajos previos, se practican, y son evaluados antes de contratarlos. La Capacitación es continuamente reforzada para mantener las políticas de seguridad, y los hacen pasar por múltiples escenarios con los que se pudieran enfrentar en el camino.

Por que Transportes MOR?

La Gerente de cuentas de Werner Claudia de la oficina de Laredo, Texas trabaja muy de cerca con Transportes MOR. Ella ha trabajado con ellos en todo tipo de embarques tanto de importación, así como de exportación, haciendo de este proceso algo realmente sencillo. Transportes MOR se distingue de los demás en la industria ya que siempre dan el esfuerzo extra. Si Claudia tuviera que describir a Transportes MOR en tres palabras, ella diría, profesionales, eficientes y positivos.

La parte favorita de Claudia al trabajar con Transportes MOR es su gran servicio al cliente. Ella no tiene que estar preocupada por pedir estatus de las cargas, ya que el equipo de atención al cliente se asegura de mantenerla informada constantemente. Un representante de Transportes MOR esta siempre disponible ya sean las 7 a.m. o las 11 p.m. Ellos realmente valoran al cliente y tiene soluciones efectivas.

“Si un cliente me llama y solicita que un embarque se mueva de inmediato, Transportes MOR siempre encontrara la forma de que esto suceda” comento Claudia.

Queremos agradecer a Transportes MOR por el papel tan importante que realiza para el éxito del 20 aniversario de Werner Mexico.  Así como venimos celebrando este gran evento, queremos tomarnos el tiempo para reconocer a nuestros Carriers Mexicanos, quienes nos han ayudado a que esto sea posible. Para más información de nuestras soluciones de Transporte visita nuestra página

Technology Advancements and Our Commitment to the Future

Technology enhancements continue to deliver benefits throughout the transportation and logistics industry. While many articles focus on using artificial intelligence or machine learning to deliver productivity enhancements, we wanted to recognize the enhancements focused on improving fuel efficiency and making our highways safer for other drivers. As market innovators, Werner Enterprises takes pride in going above and beyond in our commitment to technology and investing in the future. Learn more on how Werner is staying innovative and how that’s impacting our dedication to safety.

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Werner Truck Technology

At Werner Enterprises, safety is our top priority. All Werner Enterprises tractors are late model, class 8 vehicles that employ the latest safety features from Freightliner, PACCAR, International and Volvo. The average age of our truck fleet is 1.8 years. Since 2007, Werner has reduced fuel consumption by 230 million gallons, lowered our carbon footprint by 2.5 million tons and improved our fuel efficiency by 25 percent. Werner Enterprises is a SmartWay Transport Partner and has won the SmartWay Excellence Award four times for the company’s efforts to produce more efficient and sustainable supply chain transportation solutions.

All Werner tractors are equipped with a Lane Departure Warning (LDW) system. LDW systems like Detroit Assurance, Bendix AutoVue and Meritor OnGuard use a forward-facing camera that is mounted to the inside of the windshield. The camera can see the lane markings and warn the driver when he or she wanders from their lane unintentionally. In addition, a large number of LDW cameras also serve as critical event capture cameras. At Werner, we currently have more than 3,675 tractors equipped with forward-facing cameras capable of capturing critical event video. Trucks that experience a collision mitigation event, hard brake, or stability event, capture event video and transmit it to the Bendix Safety Direct Portal where our Safety Department can view and evaluate the incident.

Almost every Werner tractor is equipped with a Collision Mitigation System (CMS) from Detroit, Bendix or Meritor. Systems like Bendix Wingman Fusion can identify when there is an inadequate distance from the vehicle ahead and recognize when the gap is decreasing. When there is danger of imminent collision, the driver is provided with an audible warning and a visual alert. If the driver does not respond to the danger, the system can apply the service brakes and eliminate up to 35 miles per hour worth of speed in an attempt to prevent a collision from occurring. Another benefit of CMS is Adaptive Cruise Control. When the cruise control is on and set, the radar can control speed and following distance, reducing a driver’s workload inside the cab.


Driver Simulators

Professional drivers deserve the best training opportunities and tools to ensure they are safe out on the road each and every day. Werner is proud to offer a state-of-the-art virtual driving simulator at all of our terminal locations. In addition to our fixed terminal training, we also have three trailers with two simulators in each that bring this virtual training to the doorstep of those drivers that operate on an account that does not reach a terminal location. These simulators introduce drivers to real-world scenarios where they practice basic, intermediate and advanced driving skills.

Simulation is a proven technology and approach to advance a driver’s skillset and reaction time. Using simulators can train drivers on challenging maneuvers and hazardous road conditions in a safe environment, so they will know what to do when they experience issues out on the road. Through the progressive shifting basic program offered, drivers learn when to shift to maximize fuel efficiency. A skillset assessment provided at the end of the simulation will help drivers better understand how they are doing with defensive driving and overall decision-making. From there, we can develop a targeted training plan to focus on continuous improvement. With simulator technology, drivers will learn essential skills necessary to remain safe and accident-free.

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Carrier Qualification Tools

Along with our initiatives on our asset side, Werner Logistics also strives to make safety a priority.  Werner Logistics completes numerous steps to ensure that the 25,000 alliance carriers we utilize match our standards. Our Carrier Qualifications Department is devoted to making sure our carriers have safe driving records and meet the proper insurance requirements. Werner Logistics stresses the importance of only approving qualified carriers to guarantee customer satisfaction and to utilize carriers that will stay safe on the roads.  

Werner Logistics leverages state-of-the-art technology that will align with our dedication to only approving qualified carriers. For the onboarding process, our Carrier Qualifications Department uses RMIS, a third-party compliance service for brokers, shippers and 3PLs. RMIS, a leader in carrier monitoring, is efficient and allows for customization of the onboarding process to fit any business need. RMIS evaluates and applies Werner’s corporate risk policies and onboarding thresholds to all carriers before they can be approved. This tool ensures that carriers are compliant with DOT/FMCSA standards, have the necessary insurances, ratings, tax forms and validations. It also collects and monitors hazmat and CARB certifications and verifies that carriers agree with Werner’s Terms of Service.

All carriers are actively monitored for insurance, authority and safety ratings. If a carrier changes any of its contact information, RMIS asks for confirmation from the known carrier. If a carrier at any point becomes non-compliant, the system automatically puts them on hold. Therefore, utilizing the latest technology supports our carrier onboarding process, which aligns with our safety practices.

As technology evolves, Werner continues to be a market leader and innovator in the industry. Werner’s technology enhancements exemplify our commitment to making our highways safer every day. Stay tuned for more blog posts on updates regarding our dedication to investing in the future.

Best Practices for Shippers Evaluating Current Carrier Procurement Strategy

2018 was a volatile year. Spot quote prices spiked significantly and had many shippers scrambling for capacity. As a small to medium sized shipper, when evaluating your carrier procurement strategy for 2019, consider the mix of contractual and spot market exposure you may have with cargo.

Ultimately, conducting a bid doesn’t have to be overwhelming, if you keep a few simple principles in mind. In order to be successful, it is critical to have a clear idea of what you want the outcomes to look like, consider the timing, communicate specific requirements and freight characteristics and to utilize the right resources.


Timing can be crucial as rates fluctuate by season. Ideally, the best time to send a Request for Proposal (RFP) is during bid season, which is between November and March. Bid season is typically the time period when customers are wanting to secure their rate for the entire year or longer. It is best to get ahead of the game before the summer months, since the market is tighter during this time. During bid season, capacity has loosened, and the heavy shipping period is over, so shippers can focus on their transportation strategy.

Characteristics and Details

The shipper must provide all the pertinent information to ensure they are receiving the best solutions. Be conscientious of hours of service and the impact that electronic logging devices (ELDs) have on carriers to be compliant and be upfront about dwell time. If information is left out and if there are any miscommunications, it can alter the budget and the relationship with the carrier.

Therefore, it is essential to obtain as much detail about the freight characteristics as possible and any specific accommodations. This includes the required equipment such as dry van, flatbed or temperature-controlled units (TCU). It’s also important to include cargo value of the shipment, if the product is hazmat and if the shipper and consignee requires appointments for loading and unloading.

Other necessary details include the start date of the new proposal, the volume on each of the lanes and if there is any seasonality to the shipments. Provide fuel and accessorials that is needed, and which mileage program is typically used, such as Rand McNally or PC Miller. Since there are different versions of mileage programs, it’s important to not leave out that information.

The Process

Start out with setting a timeline for the bid process and provide that information. Include when the bid is due, negotiation periods and when the award will be implemented. During the review period, be aware that price isn’t always the only factor. Look at if a carrier can provide capacity, if they will be there for the long run and if they can they offer you solutions to fill all your transportation requirements.

In short, choose a provider that will not only help manage cost, but will get capacity when you need it and can leverage multiple modes of transportation to accommodate your everchanging business needs.

Finally, provide the carrier with accurate feedback. This will allow them to analyze and adjust your solutions if possible. The more accurate the feedback, the better the chance of healthier negotiations.


With the driver shortage not coming to an end anytime soon, having a strategic transportation provider with both asset and non-asset solutions is a differentiator. A total transportation solution provider like Werner can offer many options to accommodate various logistics needs. Allowing brokerage, intermodal and asset divisions to price the bid creates more opportunities. Not only does it open the door for more capacity, but for more competitive solutions as well.

Ultimately, utilizing a company with asset and non-asset solutions can be valuable because they know carriers, rates and they understand the industry. A solution-provider like Werner Logistics also uses industry-leading technology. The latest technology can find the best network fits or carrier partners, provide real-time visibility and helps manage transportation expenses.

Our team would love to help. For more information and to connect with one of our transportation professionals, visit

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