What Professional Drivers Wish Other Drivers on the Road Knew

Did you know 11.49 billion tons of freight were transported by trucks in 2018? With approximately 3.5 million professional truck drivers in America delivering our nation’s freight, professional drivers must be alert at all times and adhere to the highway laws and regulations. Professional truck drivers go through extensive training to obtain a class A commercial driver’s license to operate a tractor-trailer and deliver the goods we purchase and use each day. It’s not an easy task, but a very important one that requires patience, adaptability and a commitment to safety.

It is important that the motoring public does their part to keep our roadways safe as well. Three transportation experts gave their insight on what they wish everyone on the road would remember in order to keep the roads a safer place. Thank you to Sanaye, a Werner Enterprises Road Team captain, Rudy, a professional driver for Werner’s Intermodal Kansas City fleet and John, an operations associate for Werner Logistics alliance carrier RBX Transportation.

Give Trucks Extra Space When Changing Lanes and Merging

It’s terrifying enough being cut off by a driver while going 60 miles per hour, imagine that happening while trying to operate an 80,000-pound vehicle. “When drivers are merging onto the interstate from a ramp, it’s important for them to remember that trucks can’t stop as quickly as a car can,” said John of RBX.

It’s crucial to understand that it takes much longer for a tractor-trailer to stop due to the size and weight versus a typical car. According to the Federal Motor Carrier Safety Administration (FMCSA), a fully loaded truck traveling in good road conditions at highway speeds needs a distance of nearly two football fields to stop.

Therefore, be cautious when merging off ramps and changing lanes and be extra careful when there’s inclement weather, such as snow or rain. Professional drivers stress the importance of how they must maintain a safe following distance from the vehicle in front of them to ensure they are able to stop safely and quickly, if necessary. When another driver merges in front of them, it becomes much more difficult. Remember, just because you are merging onto the highway or interstate from a ramp, it does not automatically mean you have the right-of-way. Adjust your speed and yield rather than cutting in front of a truck.

Maintain a Safe Following Distance

While professional drivers maintain a safe following distance from your vehicle, it’s important to do your part as well. Often times, drivers on the road may get irritated since a truck often travels at a slower speed. Since tractor-trailers are much larger and heavier, it also takes much longer for it to accelerate. Rather than tailgating a truck, be patient and uphold a safe following distance.

“I find that drivers will follow so closely to the back of the truck that I’m unable to see their lights,” said Sanaye of Werner. “This is obviously incredibly dangerous because in the event of a road hazard, such as a stopped vehicle or an animal in the road, the driver following closely behind me would not be able to react at the rate I would, potentially leading to a much larger incident.”

The American Trucking Association (ATA) states that when following behind a truck you should leave yourself 20 to 25 car lengths behind it. Maintaining a safe following distance allows you to have a longer reaction time.

Know a Professional Driver’s Blind Spots

A tractor-trailer may be much larger than a standard vehicle, but that doesn’t mean the driver has a bird’s eye view of the entire road. The height of the vehicle can create obstacles. To ensure the professional driver can see you, always stay out of their blind spots or “no zones.” This includes right behind the trailer, directly in front of the truck and along the right side. If you can’t see the driver in his or her side mirror, then there’s a good chance that they can’t see you either.

Respect Everyone on the Road

It is important to realize that distracted driving has an impact on others. Put your phone down and keep your full attention on the road at all times. If you are driving at night and are tired, stop somewhere and continue driving after you get some rest.

Finally, be kind to professional drivers. “Don’t let road rage get the best of you and smile at others,” said Rudy of Werner.

Remember that we all share the road. Professional drivers make personal sacrifices, like time away from their family, to safely and efficiently deliver the freight that keeps America moving.

A Day in the Life of a Logistics Intern

As global commerce continues to reshape how organizations compete, the criticality of their supply chain strategy has never been more evident. This focus is bringing tomorrow’s talent into the industry and they are eager to help solve problems. These students need valuable industry experience and an internship can be the very best way to jumpstart their careers. Over the summer, Werner Enterprises, a top five transportation and logistics provider, provided 23 college students from around the United States the opportunity to learn the ins and outs of the transportation industry in a 12-week internship. The program provides an excellent foundation for the interns, which includes daily hands-on experience, job shadows and a ride-along with a professional driver. The interns end their summer with a final group presentation focused on innovation. Many of the interns have focused their efforts on the Logistics side of the business. We asked four of them to share their experiences.


Stephanie is a self-motivated and driven Supply Chain Management major from Arizona State University, who has spent her internship working in the Truckload Logistics Department. She describes her department as a competitive, engaging group of individuals who are determined to provide the highest possible level of service.

Throughout the summer, Stephanie had the opportunity to rotate through various roles within the department. She rotated through carrier sales, shipper sales and logistics pricing and analytics. This allowed her to gain perspective of how the entire department operates and works together

“There is an incredible amount of support in learning the processes and tools needed to conduct these activities. However, there is a lot of independence and freedom to work and learn as deeply as you can in a specific area based on your strengths and interests.”


Tyler is a diligent and hard-working Logistics and Supply Chain Management major from the University of North Texas. During his summer internship, Tyler has worked in the Intermodal Department. Tyler knew about Werner as a trucking and logistics company before college but was able to learn more when he spoke with representatives at his university’s career fair.

As a part of the Intermodal team, Tyler starts his day by sending emails to drayage carriers across the country asking about capacity for the day. He then turns those responses over to the sales team. He spends the rest of the day tracking various rail accounts and ensuring that they arrive on time. Tyler describes his department as a group that values hard work and embraces the positive company culture, all while having fun.

“My favorite thing about being an Intermodal intern is knowing that I take part in keeping America moving.”


Colin is a dedicated and communication-oriented business student at the University of Iowa. While interning with Werner, Colin has been a part of the Truckload Logistics team. Colin has had the opportunity to embrace his communication skills while working with customers to ensure that loads arrive on-time.

His average day begins with sending tracking reports to a specific consignee, followed by a daily customer account meeting. As the day goes on, Colin sends delivery appointment requests for loads and puts accessorial charges into our transportation management system (TMS). When he finds some free time, he works on his group’s final project. He has a huge appreciation for the people in his department as they are consistently willing to help one another. He says he couldn’t have asked for a better group of people to work with.

“The experiences I have gained over the course of the internship are invaluable, and I will take them with me.”


Kiely is an involved and personable Supply Chain Management major with a concentration in International Business from the University of Tennessee. Kiely has also had the opportunity to learn the Truckload Logistics side of the business at the office in downtown Omaha, Nebraska. He appreciates his team and describes their department as “fast-paced, but close-knit.” To begin his day, Kiely checks emails and creates a list of calls that he needs to make. He then searches through boards to try and match loads with specific carriers.

“The more business I do, the more confidence I have that this can be a career moving forward. I also really enjoy being part of the team here in Omaha. Everyone seems to get along so well and enjoys their job.”

Through this opportunity, our interns became familiar with Werner’s operations, business strategies, customer service needs and company culture. We appreciate the contributions of our interns and enjoyed watching them grow and develop in their careers. For more information on internships or career opportunities, visit WernerCareers.com.

What to Look for in a Final Mile Provider

Consumer shopping habits continue to shift from brick and mortar stores to omnichannel. With the rise of e-commerce, expectations for delivering large products into a home has increased at an exponential rate. In response to the changing market, Last Mile or Final Mile delivery strategies are evolving to meet this demand. Final Mile refers to the last leg of the supply chain process, delivering the product directly to the consumer’s door. For your business, it’s critical to choose a Final Mile provider that will execute a positive customer experience.    

Premier Customer Service

The last step of the delivery process may be the most important. This delivery will leave a lasting impression on the customer. Choose a provider that exemplifies excellent customer service and constant communication. It’s important for the consumer to know where their shipment is located and what time the driver will arrive at their home. 

The crew needs to have proper etiquette and “soft skills” as they enter the consumer’s home, be experts in both threshold and white glove delivery and have all the necessary moving equipment. The team must have the proper pre-employment vetting, training and experience to make the delivery a pleasurable experience. A liftgate truck is ideal because it’s the best vehicle to maneuver through congested neighborhoods. 

Flexibility and Coverage

Today, your customers can be anywhere. To ensure you have premier customer experience everywhere, it’s important that the Final Mile provider has a network in a wide array of locations and can deliver and pickup product in both residential and business settings. An established network is important because customers want their product delivered to their home as soon as possible, so having the resources to do so is crucial. A large network will cut costs because many locations will decrease the distance of the distribution center to the home, which will shorten the transit time and reduces buyer’s remorse. 

For flexibility purposes, it’s also important to find a provider that can haul away donations, used mattresses or returns.

State-of-the-Art Technology

The latest technology can allow for visibility throughout the life of the shipment. Many potential obstacles are identified and resolved prior to the end user’s doorstep. The right technology can address issues before they even become concerns. Some providers, like Werner Final Mile, utilize a mobile app that simply allows for the consumer to sign the driver’s phone for the proof of delivery.   

Werner Final Mile

If you’re looking for a last mile delivery partner as you compete in this rising e-commerce market, consider utilizing Werner Final Mile as your provider. Werner Final Mile provides service to all 42,000 zip codes in the continental U.S. and most zip codes in Hawaii and Alaska. We deliver large or heavy items using two uniformed associates operating a 24-26-foot liftgate straight truck. 

Werner Final Mile operates one of the largest white glove terminal networks in the industry. Let us be your solution with our intuitive technology, premier mobile application and talented customer service team.

For more information, call 260.403.5477 or visit WernerLogistics.com

Demystifying the Intermodal Solution


Intermodal is a critical industry solution every shipper should utilize to create capacity and savings in their supply chain. Intermodal, by definition, involves two or more different modes of transportation. In our case, moving containers and trailers by truck and by train. Werner Logistics Associate Vice President of Intermodal, Nate, answered some common questions about the intermodal solution to clarify why shippers benefit from this type of freight transportation.


Q: In a nutshell, how would you describe the Intermodal solution?

A: Intermodal is a stable solution that allows customers to manage their freight across multiple modes, regardless of capacity balance and weather disruptions. At Werner Intermodal, we offer an asset-backed solution that leverages our strong trucking knowledge, industry-leading technology and diverse customer relationships to provide best-in-class service. Our customers buy intermodal because of the portfolio of services we offer between the United States, Mexico and Canada, including 53’ dry container, trailer or temperature-controlled services.   


Q: What types of freight can intermodal move?

A: Werner Intermodal handles freight across several industry verticals, including retail, food and beverage and manufacturing/distribution.


Q: How do I know intermodal is the right choice for a shipment?

A: Typically, the factors that play into choosing the intermodal solution are capacity, cost savings and a reduction in carbon footprint. The average intermodal train can vary between 5,000-10,000 feet long and can fit 200+ containers, which often-times allows railroads to move more shipments at a lower cost basis than over the road (OTR) transportation. Additionally, because of the large number of shipments on one train, shippers will also see a reduction in fuel consumption, reducing carbon footprint. It is also important for shippers to have different capacity offerings within their supply chains. By adding intermodal, they are frequently realizing cost savings, while having an alternative form of capacity in addition to truckload (OTR) transportation.


Q: What are common questions intermodal customers ask?

A: Our team of experts can work with you and answer any questions specific to your situation. These are some commonly asked questions our team receives:

  • What is the transit time difference between truck vs. rail? 
  • How should I secure the load? 
  • What is the cost difference between intermodal vs. truckload? 
  • What type of equipment will be used? How much weight can I load on an intermodal shipment? 
  • What are the solutions for Mexico Intermodal cross-border? 
  • How will the shipment clear customs to and from Mexico? 
  • What route will the shipment take for each specific lane?


Q: Explain obstacles that intermodal faces as opposed to OTR providers?

A: The biggest obstacle is often transit time. In some lanes, a truckload solution can provide quicker transit, making intermodal a tougher choice. This can be resolved by working closely with our customer to provide accurate rail transit times, to allow them to change transit time planning or inventory. Then, customers are often motivated to adjust transit because of the cost savings intermodal can provide.


Q: Where does intermodal market to?

A: Our primary markets served include the West Coast, South, Southeast, Midwest and Northeast. We operate with two primary railroads in the West (BNSF & Union Pacific), two in the East (Norfolk Southern and CSX) and one in Florida (FEC). For cross-border intermodal, the US railroads will connect with both Kansas City Southern Mexico and Ferromex, for service in and out of Mexico. We also market with the Canadian railroads, that provide service in and out of Canada (Canadian Pacific and Canadian Northern). This offers our customers multiple service options throughout North America.


Q: What are different equipment types in intermodal?

A: The primary equipment types used for domestic intermodal are 53’ containers, 53’ dry vans and 53’ temperature-controlled trailers. For international intermodal, we can use 20’, 40’ or 45’ ocean containers.


Q: Who can I contact?

A: Our best-in-class intermodal marketing team would be happy to assist you. Please reach out to intermodalraterequest@werner.com or intermodalspotrequest@werner.com with questions. You can also call 888.475.9327 or visit WernerLogistics.com.

Carrier Highlight: Transportes MOR

At Werner Enterprises, we are in the midst of celebrating our 20-year anniversary of Werner Mexico. Werner Enterprises is the largest cross-border provider to and from Mexico. We continue to celebrate our rich history in Mexico along with our milestones, like the expansion of our terminal and logistics offering with our new cross-dock facility in Laredo, Texas. Our alliance carriers have made this success possible and we would like to thank all of our partner carriers for their role in this milestone. Specifically, we would like to spotlight one of our Mexico carriers that have worked with us for nearly 20 years, Transportes MOR.

About Transportes MOR

Transportes MOR has over 40 years of experience in the transportation industry. They are based out of Monterrey, Nuevo León, and have a total of five offices placed in strategic locations in Mexico. Transportes MOR is a leader in the transportation industry, as they provide excellent customer service, hire the best-in-class professional drivers and value their tradition and national presence. Transportes MOR strives to be at the forefront of technology and safety. They ensure that they comply with the required international certifications to provide assurance and security to customers.

Their fleet consists of approximately 250 trailers and 120 tractors. The tractors are the current models of brands such as Freightliner, Kenworth and more. The equipment includes the latest technology such as ABS brakes, air suspension and an anti-rollover system. In addition, Transportes MOR utilizes GPS/GPRS tracking systems to ensure freight is moved efficiently and safely. Transportes MOR also makes sure to hire exceptional drivers with their strict selection and recruitment process. Management skills, documentation, toxicological tests and references of previous work experience are evaluated prior to hiring. Training is continuously offered to reinforce safety policies and to go over certain scenarios that drivers may face on the road.

Why Transportes MOR

Account Manager Claudia C. of Laredo, Texas works closely with Transportes MOR. She has worked with them for all types of loads, northbound or southbound and they have made the process seamless. Transportes MOR set themselves apart in the industry because they always go the extra mile. If she had to describe Transportes MOR in three words, she would choose professional, efficient and positive.

Claudia’s favorite part about working with Tranportes MOR is the great customer service. She never has to push for a status and they make sure to constantly update her. A representative of Transportes MOR is always available, whether it’s at 7 a.m. or 11 p.m. They truly value the customer and developing effective solutions.

“If a customer calls me and they need a load moved as soon as possible, Transportes MOR will always find a way to make that happen for us,” said Claudia.

Thank you Transportes MOR for your role in the success of Werner Mexico’s 20th anniversary. As we celebrate this milestone, we take the time to recognize our alliance carriers who have helped make this possible. For more information on our solutions, visit WernerLogistics.com.

Carrier Reconocido: Transportes MOR

En Werner Enterprises, estamos en medio de nuestra celebración por los 20 años de Werner Mexico. Werner Enterprises es el proveedor más grande que cruza la frontera de y para Mexico y, continuamos celebrando nuestra gran historia en Mexico, con la construcción y expansión de nuestra terminal, ofreciendo nuestras nuevas instalaciones de Cross Dock en Laredo, Texas. Nuestra alianza con Carriers Mexicanos quienes son nuestros Socios Comerciales, ha hecho posible este éxito y nos gustaría agradecerles a cada uno de ellos su participación en este ambicioso Proyecto, en especial a este Carrier Mexicano, el cual ha trabajado con nosotros por casi 20 años, Transportes MOR.

Acerca de Transportes MOR

Transportes MOR cuenta con más de 40 años de experiencia en la industria del auto transporte. Ellos están basados en Monterrey, Nuevo León, y cuentan con un total de 5 oficinas ubicadas en zonas estratégicas en Mexico. Transportes MOR es uno de los líderes en la industria del transporte, ya que cuentan y proporcionan un excelente Servicio al Cliente, contratan a lo mejor de los Operadores Profesionales, y valoran esta tradición y presencia en el territorio Nacional. Transportes MOR continúa siendo de los Carriers que considera como prioridad la tecnología y la seguridad. Ellos aseguran que cumplen con todas las certificaciones Internacionales requeridas para así respaldar a sus clientes.

Su flota cuenta con aproximadamente 250 tráileres y 120 Tracto Camiones. Sus camiones son de reciente modelo y utilizan las más conocidas marcas como Freightliner, Kenworth entre otras.

Su equipo cuenta con la última tecnología, así como frenos ABS, suspensión de aire y sistemas anti volcadura, Además, Transportes MOR utiliza sistemas de rastreo tales como GPS/GPRS para asegurarse de que la mercancía se maneje, segura y eficientemente. Transportes MOR también se asegura de contratar conductores excepcionalmente calificados, esto a través de un estricto proceso de reclutamiento. Habilidades de manejo, documentos, exámenes de toxicología  y referencias de trabajos previos, se practican, y son evaluados antes de contratarlos. La Capacitación es continuamente reforzada para mantener las políticas de seguridad, y los hacen pasar por múltiples escenarios con los que se pudieran enfrentar en el camino.

Por que Transportes MOR?

La Gerente de cuentas de Werner Claudia de la oficina de Laredo, Texas trabaja muy de cerca con Transportes MOR. Ella ha trabajado con ellos en todo tipo de embarques tanto de importación, así como de exportación, haciendo de este proceso algo realmente sencillo. Transportes MOR se distingue de los demás en la industria ya que siempre dan el esfuerzo extra. Si Claudia tuviera que describir a Transportes MOR en tres palabras, ella diría, profesionales, eficientes y positivos.

La parte favorita de Claudia al trabajar con Transportes MOR es su gran servicio al cliente. Ella no tiene que estar preocupada por pedir estatus de las cargas, ya que el equipo de atención al cliente se asegura de mantenerla informada constantemente. Un representante de Transportes MOR esta siempre disponible ya sean las 7 a.m. o las 11 p.m. Ellos realmente valoran al cliente y tiene soluciones efectivas.

“Si un cliente me llama y solicita que un embarque se mueva de inmediato, Transportes MOR siempre encontrara la forma de que esto suceda” comento Claudia.

Queremos agradecer a Transportes MOR por el papel tan importante que realiza para el éxito del 20 aniversario de Werner Mexico.  Así como venimos celebrando este gran evento, queremos tomarnos el tiempo para reconocer a nuestros Carriers Mexicanos, quienes nos han ayudado a que esto sea posible. Para más información de nuestras soluciones de Transporte visita nuestra página WernerLogistics.com.

Technology Advancements and Our Commitment to the Future

Technology enhancements continue to deliver benefits throughout the transportation and logistics industry. While many articles focus on using artificial intelligence or machine learning to deliver productivity enhancements, we wanted to recognize the enhancements focused on improving fuel efficiency and making our highways safer for other drivers. As market innovators, Werner Enterprises takes pride in going above and beyond in our commitment to technology and investing in the future. Learn more on how Werner is staying innovative and how that’s impacting our dedication to safety.

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Werner Truck Technology

At Werner Enterprises, safety is our top priority. All Werner Enterprises tractors are late model, class 8 vehicles that employ the latest safety features from Freightliner, PACCAR, International and Volvo. The average age of our truck fleet is 1.8 years. Since 2007, Werner has reduced fuel consumption by 230 million gallons, lowered our carbon footprint by 2.5 million tons and improved our fuel efficiency by 25 percent. Werner Enterprises is a SmartWay Transport Partner and has won the SmartWay Excellence Award four times for the company’s efforts to produce more efficient and sustainable supply chain transportation solutions.

All Werner tractors are equipped with a Lane Departure Warning (LDW) system. LDW systems like Detroit Assurance, Bendix AutoVue and Meritor OnGuard use a forward-facing camera that is mounted to the inside of the windshield. The camera can see the lane markings and warn the driver when he or she wanders from their lane unintentionally. In addition, a large number of LDW cameras also serve as critical event capture cameras. At Werner, we currently have more than 3,675 tractors equipped with forward-facing cameras capable of capturing critical event video. Trucks that experience a collision mitigation event, hard brake, or stability event, capture event video and transmit it to the Bendix Safety Direct Portal where our Safety Department can view and evaluate the incident.

Almost every Werner tractor is equipped with a Collision Mitigation System (CMS) from Detroit, Bendix or Meritor. Systems like Bendix Wingman Fusion can identify when there is an inadequate distance from the vehicle ahead and recognize when the gap is decreasing. When there is danger of imminent collision, the driver is provided with an audible warning and a visual alert. If the driver does not respond to the danger, the system can apply the service brakes and eliminate up to 35 miles per hour worth of speed in an attempt to prevent a collision from occurring. Another benefit of CMS is Adaptive Cruise Control. When the cruise control is on and set, the radar can control speed and following distance, reducing a driver’s workload inside the cab.


Driver Simulators

Professional drivers deserve the best training opportunities and tools to ensure they are safe out on the road each and every day. Werner is proud to offer a state-of-the-art virtual driving simulator at all of our terminal locations. In addition to our fixed terminal training, we also have three trailers with two simulators in each that bring this virtual training to the doorstep of those drivers that operate on an account that does not reach a terminal location. These simulators introduce drivers to real-world scenarios where they practice basic, intermediate and advanced driving skills.

Simulation is a proven technology and approach to advance a driver’s skillset and reaction time. Using simulators can train drivers on challenging maneuvers and hazardous road conditions in a safe environment, so they will know what to do when they experience issues out on the road. Through the progressive shifting basic program offered, drivers learn when to shift to maximize fuel efficiency. A skillset assessment provided at the end of the simulation will help drivers better understand how they are doing with defensive driving and overall decision-making. From there, we can develop a targeted training plan to focus on continuous improvement. With simulator technology, drivers will learn essential skills necessary to remain safe and accident-free.

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Carrier Qualification Tools

Along with our initiatives on our asset side, Werner Logistics also strives to make safety a priority.  Werner Logistics completes numerous steps to ensure that the 25,000 alliance carriers we utilize match our standards. Our Carrier Qualifications Department is devoted to making sure our carriers have safe driving records and meet the proper insurance requirements. Werner Logistics stresses the importance of only approving qualified carriers to guarantee customer satisfaction and to utilize carriers that will stay safe on the roads.  

Werner Logistics leverages state-of-the-art technology that will align with our dedication to only approving qualified carriers. For the onboarding process, our Carrier Qualifications Department uses RMIS, a third-party compliance service for brokers, shippers and 3PLs. RMIS, a leader in carrier monitoring, is efficient and allows for customization of the onboarding process to fit any business need. RMIS evaluates and applies Werner’s corporate risk policies and onboarding thresholds to all carriers before they can be approved. This tool ensures that carriers are compliant with DOT/FMCSA standards, have the necessary insurances, ratings, tax forms and validations. It also collects and monitors hazmat and CARB certifications and verifies that carriers agree with Werner’s Terms of Service.

All carriers are actively monitored for insurance, authority and safety ratings. If a carrier changes any of its contact information, RMIS asks for confirmation from the known carrier. If a carrier at any point becomes non-compliant, the system automatically puts them on hold. Therefore, utilizing the latest technology supports our carrier onboarding process, which aligns with our safety practices.

As technology evolves, Werner continues to be a market leader and innovator in the industry. Werner’s technology enhancements exemplify our commitment to making our highways safer every day. Stay tuned for more blog posts on updates regarding our dedication to investing in the future.

Best Practices for Shippers Evaluating Current Carrier Procurement Strategy

2018 was a volatile year. Spot quote prices spiked significantly and had many shippers scrambling for capacity. As a small to medium sized shipper, when evaluating your carrier procurement strategy for 2019, consider the mix of contractual and spot market exposure you may have with cargo.

Ultimately, conducting a bid doesn’t have to be overwhelming, if you keep a few simple principles in mind. In order to be successful, it is critical to have a clear idea of what you want the outcomes to look like, consider the timing, communicate specific requirements and freight characteristics and to utilize the right resources.


Timing can be crucial as rates fluctuate by season. Ideally, the best time to send a Request for Proposal (RFP) is during bid season, which is between November and March. Bid season is typically the time period when customers are wanting to secure their rate for the entire year or longer. It is best to get ahead of the game before the summer months, since the market is tighter during this time. During bid season, capacity has loosened, and the heavy shipping period is over, so shippers can focus on their transportation strategy.

Characteristics and Details

The shipper must provide all the pertinent information to ensure they are receiving the best solutions. Be conscientious of hours of service and the impact that electronic logging devices (ELDs) have on carriers to be compliant and be upfront about dwell time. If information is left out and if there are any miscommunications, it can alter the budget and the relationship with the carrier.

Therefore, it is essential to obtain as much detail about the freight characteristics as possible and any specific accommodations. This includes the required equipment such as dry van, flatbed or temperature-controlled units (TCU). It’s also important to include cargo value of the shipment, if the product is hazmat and if the shipper and consignee requires appointments for loading and unloading.

Other necessary details include the start date of the new proposal, the volume on each of the lanes and if there is any seasonality to the shipments. Provide fuel and accessorials that is needed, and which mileage program is typically used, such as Rand McNally or PC Miller. Since there are different versions of mileage programs, it’s important to not leave out that information.

The Process

Start out with setting a timeline for the bid process and provide that information. Include when the bid is due, negotiation periods and when the award will be implemented. During the review period, be aware that price isn’t always the only factor. Look at if a carrier can provide capacity, if they will be there for the long run and if they can they offer you solutions to fill all your transportation requirements.

In short, choose a provider that will not only help manage cost, but will get capacity when you need it and can leverage multiple modes of transportation to accommodate your everchanging business needs.

Finally, provide the carrier with accurate feedback. This will allow them to analyze and adjust your solutions if possible. The more accurate the feedback, the better the chance of healthier negotiations.


With the driver shortage not coming to an end anytime soon, having a strategic transportation provider with both asset and non-asset solutions is a differentiator. A total transportation solution provider like Werner can offer many options to accommodate various logistics needs. Allowing brokerage, intermodal and asset divisions to price the bid creates more opportunities. Not only does it open the door for more capacity, but for more competitive solutions as well.

Ultimately, utilizing a company with asset and non-asset solutions can be valuable because they know carriers, rates and they understand the industry. A solution-provider like Werner Logistics also uses industry-leading technology. The latest technology can find the best network fits or carrier partners, provide real-time visibility and helps manage transportation expenses.

Our team would love to help. For more information and to connect with one of our transportation professionals, visit WernerLogistics.com

A Hurricane’s Impact on the Transportation and Logistics Industry

A hurricane’s devastating impact leaves a mark on multiple industries and communities. Hurricanes can cause extreme turmoil and can leave people in dire situations. At Werner Logistics, one of our third-party carriers was deeply affected by Hurricane Michael. Our carrier resides in North Carolina, and had to leave his home and take his family and move to a shelter for a little over a week. When he returned to his home, he had to throw away damaged items and pay to replace them. During this time, he had to stay off the road and couldn’t get back out there for a few weeks.

To help those in need, businesses must prepare for emergency shipments and how to get them from one location to another, with the hazardous road conditions creating a major setback. Let’s take a look at the challenges that retailers and carriers face during hurricane season.  

Impacts on Retailers

Retailers want to respond quickly to help their customers and the community during a time of disaster. Businesses are extremely focused on getting their product delivered to communities in hurricane-impacted locations in a timely manner. They need capacity to get their product delivered in a particular area on demand, yet they must remain flexible on service points on where a carrier can pick-up and deliver.

Many big box retailers depend on transportation providers to move emergency loads of relief items, such as bottled water, generators, fans, cleaning supplies, trash bags and other various supplies into stores that desperately need them. While they typically know the vendors, the destination remains fluid. The supplies will be directed to the area that is most in need or may be redirected due to inability to reach a store location.

With Hurricane Florence, the flooding and road closures cut certain North Carolina stores off for days, causing many carriers to shut down and delaying the delivery into that area. Hurricane Michael impacted stores in Northwest Florida, causing some to nearly be under water. Therefore, supplies had to be redirected to stores in different locations in surrounding vicinities.

Hurricane activity can also have an impact on distribution centers. With Hurricane Harvey, flooding stopped all traffic entering some distribution centers in Houston and surrounding areas. This created a backlog for loads of all manner delivering into and shipping outbound at these distribution centers.

Impacts on Carriers

Ultimately, a carrier’s priority is to help service the needs of the customer. Retailers rely on carriers in assisting with emergency relief efforts. In a situation where a hurricane hits, they are presented obstacles, yet their goal is to safely deliver goods to the customer. 

Carriers start to plan for the hurricane before the storm even hits. Multiple contingency plans need to be explored when the magnitude of destruction and the exact location of need is unknown. When the storm is about to hit, carriers need to make the difficult decision of delivering freight to these areas or to avoid them. The drivers that sign up for these high-stake jobs make huge sacrifices and are relied upon to make critical decisions.

Damage to road and infrastructure heavily impact routes. Some drivers end up being stuck with a load for days, waiting for roads to open or for the weather to subside, so then they can get into disaster effected areas to bring relief supplies.

How 3PLs Can Help

Third party logistics providers (3PLs) can help defuse the situation. Prepare your supply chain by utilizing a provider that has a team dedicated to assisting with natural disaster projects. Werner’s Emergency Surge Event Management team (E.A.S.E.) is a project management solution for customers focused on immediate response. E.A.S.E. is a group of experts that provide multiple capacity solutions that is available to meet your needs with 24/7 coverage. With the help from our transportation management system (TMS), we are able to give our customers on demand reporting, shipment visibility, mode optimization and project costing.


For more information, contact us at WernerLogistics.com.

A Day in the Life of a Logistics Sales Representative

A career in the transportation and logistics industry is fast-paced, yet full of opportunities. A Forbes article states that the logistics sector is thriving and it is becoming an area of interest for new college graduates.

Whether you’re looking for a new career challenge or investigating opportunities at a college career fair, consider a career in logistics. Let’s take a deeper look into the day in the life of a logistics sales representative to understand what it really means to be an associate in the transportation industry.

Get to Know Blake

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Blake is a driven, goal-oriented sales representative in our Jacksonville, Florida office. His transportation career began as a truck driver for the U.S Army before transitioning to a transportation coordinator. After gaining some experience and pursuing a business degree from Florida State College in Jacksonville, he joined Werner Logistics in February of 2018.

To be a customer sales representative, one must be a problem-solver, have strong communication skills and the ability to multitask. The position is all about building new and developing existing customer relationships and identifying potential business opportunities. This individual must be able to evaluate the customer’s needs and find the right logistics solution for them.

A Typical Day for Blake

Blake brings eagerness and enthusiasm to the office. Each morning, he comes in ready to take on whatever challenge or prospect the day may bring. He starts his day off by responding to emails, voicemails and text messages that came from customers overnight. The transportation and logistics industry never stops, and Blake always puts the customer first.

He then reaches out to his customers directly between 8-11 a.m. These conversations are typically to build rapport and to have an ongoing conversation about their daily freight needs. He spends the remainder of the morning working on specific projects that customers have given him to price or optimize. He then logs these into a customer relationship management software (CRM).

His afternoons consist of building tours, scheduling pickup and deliveries, prospecting for new business and getting his checklist ready for the next day.

“At Werner Logistics we have a service of labor between carrier sales representatives and shipper sales representatives. I am thankful for that because it allows me to focus solely on my customer’s needs.”


Over the past several months, Blake reflects upon how he has been given the tools needed to succeed in his career. This past year, Blake was able to build his book of business and reached many sales milestones. Since he started, Blake has been able to cross-train on all modes of transportation. He spends his days engaging with customers of various sizes to forecast their truckload, LTL, Intermodal and power only needs. He says one of the most challenging, yet rewarding aspects of working in logistics is being able to analyze a customer’s transportation pipeline to help optimize their truckload freight network.

“Overall, my days are very fulfilling and there is no shortage of excitement in logistics. Every day presents a new challenge, which is what has kept me driven in my career.”


If you want to learn more about what a career in Logistics could entail, please visit WernerLogistics.com.

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